Océan Bleu
a project done in school
Working in harmony with competitive and creative minds.
Selecting relevant information to highlight opportunities.
Structure a pertinent communication plan using a new method.
To be well prepared in order to introduce an idea in the best way.
Under a school competition, we were 4 students working together to build a recommendation to a real company. We had to use a newly introduced method called Blue Ocean Strategy which suppose to approach the market in a different way than usuals. So we built our strategy based on our own compréhension of the method. Although we invented a concept according to the conclusions we made. Finally, we presented it as well as we could.
Blue Ocean Strategy is a book written by professors at INSEAD. They argue that companies can succeed by creating ″blue oceans″ of uncontested market space. They assert that these strategic moves create a leap in value while unlocking new demand. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture blue oceans.
Work efficiently as a team depends on a lot of elements, and it is essential to be capable of listening and understanding others and their point of vue. Which has been made possible with those guys, and I am really happy to have been a part of this team.
To analyse an existing market situation using a new method in a short time lapse was a good training. I had to use my knowledge of the concerned sector and I opened my mind to new ways of thinking in order to be creative enough to propose a singular idea. Moreover, this work teached us how to approach a market seeing what could be done completely differently to bring a new offer and not only an added value.
To build a Blue Ocean strategy requires to ignore most of the classical ways of realizing a recommendation for a customer. In fact, we quickly began to think how to not do the same as others in every possible means.
We wanted to propose an unique project reflecting our will of giving a good and useful work. Although, we did our best to make a great concept that the company could actually use, or at least a part of it.
Project Done
Hours Worked
For the Win
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